Seeds of generosity, fields of impact

Like sunflower seeds scattered across Queensland, each contribution to BlueCare's Giving Day will grow support and care for people living with dementia and those who care for them.

BlueCare's Giving Day in October was themed around sunflowers - those bright, hopeful flowers that turn toward the light and a design carers use to help better understand someone living with dementia. It was the perfect symbol for what unfolded that day too.

A group of older people are enjoying a delicious high tea at their local BlueCare Community Centre. There are sparkling blue lights and lots of bright yellow shirts filling the space.
BlueCare team members are taking some residents out in wheelchairs to join in the fun and attractions at their Giving Day celebration. In this photo, they're wheeling up to a petting zoo with freshly shorn sheep.

At Grevillea Gardens in Gympie, the community showed up in force. Families arrived. So did neighbours who'd seen the signs and wanted to be part of something good. The local police dropped by and ended up staying for hours, posing for photos with residents, some of whom were meeting officers for the very first time. Children ran between the face painting station and their grandparents browsing market stalls. A bonsai display drew quiet admirers. Live music filled the air. Sunflowers - real ones - brightened every corner.

An older woman and a BlueCare team member are decorating a large vase with a vibrant sunflower design

This scene repeated across our communities in different forms. Each location added its own character, its own local flavour. But underneath the individual details ran the same current: people showing up for each other. Small acts of generosity, like seeds, planted throughout the day.

The funds raised will support dementia care across Queensland in ways that will touch countless lives. Clinical teams - nurses and allied health professionals working in both residential aged care and community settings - will receive specialised training in dementia care and assessment. They'll learn to recognise early signs, provide timely intervention, and offer families real strategies for managing the hardest moments.

Two dedicated clinical dementia consultants will spend the next twelve months embedded in our communities. They’ll work alongside staff, strengthening existing knowledge, expanding what's possible in regions that have never had access to this level of specialised support.

A large group of people who call BlueCare home are enjoying a delicious morning tea in a space filled with sunflowers
A group of people who call BlueCare home are enjoying a morning tea together. One gentleman is holding up a raffle prize he received from a BlueCare team member. The morning tea is brightly decorated with sunflowers, bunting and delicious treats
An older woman and a BlueCare team member are planting sunflower seeds in a communal garden at the BlueCare she calls home

And then there are the resources that transform abstract knowledge into tangible comfort. Sensory tools that ground someone in the present moment. Memory activities that spark connection. Therapeutic equipment designed specifically for the unique needs of people living with dementia. These aren't luxuries. They're the difference between a day spent in anxiety and a day spent in meaningful engagement.

Every dollar raised - whether from a cake stall, a raffle ticket, or a corporate sponsorship - becomes part of something larger. Like sunflower seeds scattered across Queensland, each contribution will grow into better training, deeper understanding, more moments of genuine care and connection for people living with dementia and the families walking alongside them.